IDN Cyclopedia

With new markets opening up, the Indian entertainment and media sector is poised to witness about 18 percent annual growth in the next five years, according to a recent study by pricewaterhousecoopers(PWC). It predicts the Indian entertainment sector will be the most vibrant following increased collaborations and investments by global entertainment companies. It said by 2012, mobile revenues alone would account for 11 percent of $2.2 trillion spending on entertainment and media globally. The study said what was now creating a balance is the spending habit of consumers above the age of 50 years because of their preference for traditional media, underscoring the importance of continuing to extract revenues from traditional business segments while emerging technologies their position.